Resources
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Why service businesses lose deals they should be winning
A call with a marketing consultant who works with home service companies turned into a list of four fixable problems, the kind that cost almost any service business a deal it should have won. Each one comes down to a simple process, built once.
Why founders don’t trust AI, and how trust gets built
A software update locked me out of my own AI assistant and deleted a few scheduled tasks. Turned out to be the perfect week to test what research says stops founders from trusting AI, here is how I worked through it.
How to write a voice file so AI sounds like you
When you paste a prompt into AI and what comes back reads fine but does not sound like you, it is because the tool has nothing of yours to work from, so it writes in the average voice of everything...
5 tasks to hand your AI assistant this week
I talk with business owners almost every day, and they share similar experiences, that I’m sure you’d recognize in your own calendar as well. You started your business to do the work you’re...
How to turn discovery call notes into a proposal in an hour
A calm, practical way to turn your discovery call notes into a first-draft proposal in your own voice with AI in about an hour, so clients feel understood.
The seven moments in your client journey where trust is won or lost
Trust is won or lost in seven specific moments across your client journey. Here is where each one matters, and where AI helps you hold the thread.
How to keep your brand voice consistent as your team grows
When you first start your boutique advisory firm or your design studio, every email and document comes directly from you, and your clients learn to recognize the exact way you write and think. As...
A clear way to decide where to invest in AI first
It feels like every week there’s a new list of AI tools that you absolutely have to try. You see them on LinkedIn, you hear about them from colleagues, and maybe you’ve even bookmarked a few with...
How to keep your brand voice when you’re using AI
You might have noticed that a lot of AI writing sounds the same. You ask for an email or a blog post, and you get back something that feels a little too perfect, a little too polished, and...